I'm building my sales motion
Move from founder-led selling to repeatable GTM, pricing, events, and sales hiring.
Founder Led Growth for Cyber
Insights from our May 2026 event for cyber entrepreneurs
First Pricing Checklist
Creating your first pricing is difficult, yet it is important to start charging for your products early on. Here is a quick guide book to help you develop your first pricing:
Hiring your first Sales Rep
When to Hire Your First Sales Rep? You’re ready to hire your first sales rep when founder-led sales is no longer scalable. This is typically once you’ve closed 5–20 customers and start seeing repeatable signals in your sales motion. But who should you hire and how?
Industry Event Calendars
We’ve curated top boards from around the world to help you stay ahead, attend all the right conferences, and connect with the right people.
PLG (Product Led Growth) Indicators for the GenAI Era
Product-led growth (PLG)** is a proven strategy for efficient, scalable growth. In a PLG motion, the product becomes the primary engine for acquiring, activating, and expanding customers. That means investing heavily in intuitive UX, seamless onboarding, and built-in growth loops like team invites, usage-based upgrades, and self-serve expansions. Success in PLG relies on aligning product, marketing, and customer success to create value before a sales conversation even starts.